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Research IN
Consumption in sport and physical activity
Department of Education, Social Sciences and Humanities
Faculty of Human Kinetics - University of Lisbon
Current projects are focused on factors related with loyalty to spectator sports and participatory sports (football, surfing and fitness). In this context, we investigate the importance of engagement and brand in the loyalty process with attendees and participants. From the organizational point of view, we investigate the importance of organizational culture in promoting participants'satisfaction.
Journals
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